From Day One.


Ingredients matter. Why? Because the majority of men and women using over-the-counter daily hygiene products have no idea that around 10% of the product's ingredients are carcinogenic in nature.  This is largely due to a lack of transparency in cosmetics marketing and consumerism trending towards  "cheap, easy, and fast."  Instant gratification is slowly killing humankind and quickly killing precious resources of our planet.  

Our mission at Day One. is to disrupt the beauty and cosmetics industry by creating and offering innovative and environmentally-responsible hemp-based products that empower and inspire people to live consciously. We plan to do this by educating consumers with transparency and honesty while keeping our line of daily essentials non-toxic, organic, and sustainable

As we enter into a time when people are becoming more conscious about what they put in their bodies, it's been a standard of mine to be completely transparent about the ingredients I use and why.  Holding Day One. to that standard, I've been able to connect with great suppliers that use organic and cruelty-free practices worldwide and choose to exclude palm oil from all formulations. 

Above all, the main reason I make Day One. products using all-natural ingredients is I care about what you put on your body as much as I care about mine. With this,  founding a company with the focal point of the hemp-derived Cannabidiol (better known as CBD) and its healing potential, I accepted that education along with transparency was the only way this business would thrive after its inception in 2015. 

I founded this company under a different name 4 years ago and decided that in order to empower more people, I needed to find a better way to reach and educate them, queue the name change in 2018 from Cannabath & Body to Day One. 

This line was created to bring affordable and organic CBD products to the people with no bullshit and a lot of love...from Day One. 

Day One. Founder/CEO, 

Alexandra “Al” Stein 

The statements made regarding these products have not been evaluated by the United States Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from healthcare practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product. The Federal Food, Drug and Cosmetic Act requires this notice.

**Photo by Ricardo from Cardinal Culture Collective